“I’m not from here, and I’m not from there either.”
THE ORIGIN
A dream that began in Colombia in 2018 and has become a necessity in Europe: to showcase Latin America to the entire world.
From Bogotá, with its dynamism, its organized chaos, and its ability to blend modernity with increasingly impressive sites, all while keeping national history in mind.
This is where the inspiration for La Catalina was born.
The idea came from the people themselves, from conversations here and there, with people from here and there. Each with their own sense of humor, their own way of partying, letting loose, or having fun. Everyone shared the same vibe—something that went beyond language.
They’re Latinos.
¿WHO IS LA CATALINA?
The brand’s name refers to Catalina, a woman who, according to tradition, spoke several indigenous languages as well as Spanish, and acted as an interpreter and mediator between different cultures of the Americas. Her role was to create understanding between worlds that barely knew each other.
That is the meaning we give today to La Catalina: a brand that seeks to connect Latin America and Europe through textiles, design, and the stories behind each piece.
The name also has a second meaning for us: just as Catalina was a meeting point between cultures, La Catalina is the starting point of a broader project. Over time, we hope other brands and projects will be born under its name.
The Latin America that inspires us cannot be captured in a single image. Nor in a single product, nor in a single project. That’s why La Catalina isn’t just one thing. It’s a creation made up of textiles, encounters, flavors, and spaces. Every project that comes to life here is born with the same intention: to bring a piece of that continent to wherever you are. For those who grew up there and live here. For those who’ve never been there but have always felt that a part of it belongs to them. For everyone who, in one way or another, carries Latin America in their hearts.
